A dashboard can tell you that traffic is soft, activation is low, or users are not returning. It rarely closes the next gap: deciding which signal matters now and turning that evidence into work. The result is a familiar loop of opening analytics, interpreting the chart, inventing a response, and manually moving that response into a tracker.
Fleet's KPI Control Tower keeps that loop together. It maps a numeric metric or manual observation to a condition, ranks outcomes that need a decision, and starts a saved workflow from the exact evidence that triggered the response. This guide builds one complete KPI from evidence to intervention.